CLUB RENAISSANCE

In partnership with Parkwood Entertainment, and American management, production, entertainment company and record label founded by Beyoncé Knowles-Carter. Amazon Music partnered with Parkwood on the Club Renaissance experience to promote Beyoncé most recent album release. Part of the responsibilities for the social campaign was to contract over 50 influencers to post from the exclusive event, driving fomo from the event and showing off the exclusive merch, powered by Amazon Music. As one of the biggest collaborations for Amazon Music, we were able to earn the top trending spot on Twitter in the US when announced day of.

Partnership Experience Parkwood x Amazon Music

This campaign earned 24MM potential impressions in 2 days making it one of the biggest announcements Amazon Music has ever had.

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