About

Jenny Levine is an accomplished Senior Social Media Manager with 7+ years of experience leading global platform strategy, developing creative content, and managing budgets up to $21 million. Expertise in growing social channels and launching successful campaigns for major brands including Amazon Music and Fender Musical Instruments.

PROFESSIONAL EXPERIENCE

Amazon.com, Culver City, CA

3.2022 - Present | Senior Social Media Manager | Amazon Music

  • Develop mid-long form creative content, tenets, and strategies for global stakeholders across critical audience channels and platforms (YouTube, Instagram, etc).

  • Implement creative briefings, campaign GTMs, decks, budgets, vendor selection, physical shoot, and post production. Produce, shoot, and edit social content for live events/festivals. Oversee the creation of shooting guidance for repeatable formats and ongoing team education. Create and produce Webby Nominated YouTube Series, “The Walk In” for Amazon Music. Executed campaigns including the GRAMMYs, Kendrick Lamar, Beyoncé (Club Renaissance).

  • Oversee platform leads and social agencies to deliver content, update content calendars, influencer plans, and media buys. Work closely and collaboratively across international and domestic internal stakeholders.

7.2019 - 3.2022 | Social Media Manager | Amazon Music 

  • Led global platform strategy as well as planning, ideation, development, reporting, and execution for all Amazon Music brand social channels (earned 250% growth, +50% growth YoY). Launched TikTok channel, grew to 1 million followers within five months, the first music streaming brand to achieve. Implemented inaugural  hip-hop brand Instagram channel which grew to more than 50k followers in the initial year. 

  • Created social specific GTM/campaign plans for high priority/tentpole events. Delivered in-depth results for Prime Day/Holiday campaigns at Amazon Music. Created and managed a successful Prime Day campaign, specifically a 2 million dollar social paid plan on YouTube and a Webby Nominated TikTok campaign, which resulted in over 10 billion views. 

  • Developed and collaborated with key partners on viral/on-trend social video concepts for Amazon Music.

Fender Musical Instruments Corporation, Los Angeles, CA

11.2018 - 7.2019 | Social Media Content Strategist 

  • Managed a team to schedule, distribute, and monitor social for new product launches, evergreen, and episodic series content. Developed a 360 approach for Fender’s social video platforms, which resulted in 66% growth in followers on all platforms (+60% growth YoY). Strategically produced a viral Fender & Game of Thrones long-form video that earned over 10M impressions in 24 hours, over 100 million impressions in a week. Created and produced a GRAMMYs Fender IGTV video that gained over 500,000 views in 24 hours (highest viewed video at the time).

  • Built and presented compelling strategic decks to provide insight on social wins to cross-functional stakeholders. Developed Fender’s first content series which resulted in 282% increase in viewership, 363% increase in engagement (compared to benchmarks).

  • Continual A/B testing for new/updated social features to curate optimal strategy for social channels.

  • Partnered with the Creative team to co-produce long-form/short-form video and social graphics. Drove social strategy for Fender’s SXSW livestream event that generated over 42 million impressions.

  Fullscreen Media, Los Angeles, CA

4.2017-11.2018 | Social Video Strategist 

  • Managed a team to deliver daily programming and brand building for major entertainment and brand clients such as Freeform, The CW, STARZ, Intel, Fender, Uber, Netflix, Jimmy Kimmel Live, GRAMMYs, and AT&T.

  • Developed strategies to increase organic views, engagements, and subscribers on client channels.

  • Built and presented compelling and data-rich decks to educate and persuade clients on current social video trends.

2.2017- 4.2017 | Associate Video Strategist 

  • Programmed and curated high volume content for client’s on various social video platforms.

  • Pitched and produced innovative and buzzworthy social video content for clients.

  • Cross-functional with talent, sales, and business development teams to promote Fullscreen offerings. 

2.2016 - 2.2017 | Social Video Coordinator 

  • Grew the Jimmy Kimmel Live YouTube channel to over 1 billion views with our insights and strategy.

  • A/B tested a specific strategy on The CW YouTube channel that grew their subscriber base to over 1 million.

EDUCATION

University of Colorado at Boulder                                           

Bachelor’s Degree, Sociology and Environmental Science                                                                                                                          

  • Course Highlights: Statistics, Research Methods, Spanish, Economics

  • Certified in Leadership, CILA (Council for Inclusion Leadership and Advocacy) 

  •    Study Abroad: Gold Coast Australia 

Proficient in Microsoft Office, Keynote, Tubular, TubeBuddy, Google Analytics, Sprinklr, Spreadfast, SkedSocial, Facebook Business Manager, Crimson Hexagon, Adobe Premiere, Adobe Photoshop. Certified in YouTube (Content Rights Management, Channel Growth, Content Strategy, and Asset Monetization)