The Walk In
Given Amazon Music’s unique access to the music industry’s biggest and most fascinating talent, part of our 2021 YouTube channel strategy was to create a genre-agnostic show to provide another exclusive look to artists, met with audience interests. We selected The Walk in as a format as it gives fans a look into the artist's most iconic looks (red carpet, music videos, etc.).
The Walk In is an Amazon Music original series that takes RuPaul’s Drag Race’s Mo Heart on a behind the scenes look at artists’ ICONIC wardrobe while answering the questions everyone wants to know: HOW did they ideate these STUNNING outfits? What did it feel like to wear this while performing on music’s biggest stages?
The first season has gotten coverage on EW, Cosmopolitan, and Yahoo! Fans have fallen in love with the series, with celebrity fans like Netflix’s Queer Eye Karamo to RuPaul’s Trixie Mattel raving about the host and series. Season 2 kicked off with an in-depth People exclusive for it’s premiere episode featuring Maren Morris and celebrity stylist, Dani Michelle. It was followed by a star-studded lineup! Season 3’s premiere episode with Katy Perry was featured in Variety and Billboard, and has been followed by an all-star lineup of celebs such as Steve Aoki, Tove Lo and Meghan Trainor. “The Walk In” is also a 3-time Webby nominated series!